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01 Research02 Define03 Design04 Final UI05 Measuring Success06 Next Steps
Dealer of high-density storage and casework solutions
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Background
DSS was founded underneath Corbett Inc. to solve the conflicts faced with space organization. With their premium security products and technology, they deal and design storage to hold millions of items. A lot of the systems that they work with are never seen by the public like off-site storage systems for libraries, public safety, and much more.
Challenges
The biggest challenge with DSS came with making it engaging. A lot of the guys on the team explain it as "it's just storage". So, my goal is how do I make selling shelves interesting to our target audience. Keeping my tone straight forward and to the point so people are able to find what they are looking for as efficiently as they can. I wanted to represent the same benefits as the storage, in the website as well.
What I Accomplished
  • Designed, illustrated, and implemented buildings to help clients understand how far our product reaches
  • Developed a location where people in the A&D community can go to further their education
  • Designed new ways to display past projects
Type
Product Design
Role
Research, UI/UX Design, Illustration, Development
01 Research
Where are we today?
The first step to understand Diversified Storage Solution's needs came with figuring out what they wanted out of their website. Their landing page originally hosted all the information someone might need: services, industries, and their team. It didn't portray the idea of organization and storage the way that their products intend to. It was my goal to define that organization and create an informational journey for anyone looking to organize their storage.
What our users said
"To see visualizations of what the spaces could look like"
"Detailed product information and customization options that your team offers"
"Case studies and testimonials to better understand the quality of the work"
"If something goes wrong, how easy is it to contact support and find a solution?"
Analysing the current system
Accessing the industries
User clicks from the list of industries on the homepage. Then it redirects them to the page on the right showing a tightly packed grid of information.
Building credibility
You can only find these pages when you click into an industry and then into the case studies or blogs. There's no other navigation to reach the information of past work they have done.
Okay, what was the business saying?
Business Goal 1
Expanding to new customers and market reach
Business Goal 2
Spread information about the quality of our products and how you can customize them
Business Goal 3
Improve the customer satisfaction by streamlining order process
Business Goal 4
Build meaningful collaborations and partnerships with brands we respect
Key Takeaways
The Users...
Are pained by unorganized information. They can find the industries that they relate to, but afterwards everything is a surprise.
The Business...
Would like an experience that reaches to new customers and accurately portrays the work we've done and will do for you.
Key Ideas
Productive
Efficient
Sellable
Accurate
Functional
02 Define
Meet the Museum Director
When designing, especially before starting to implement my solutions, it helps me really get into the user's mindset by creating personas. Having the ability to bounce ideas off of list of preferences, needs, and frustrations have elevated my understand for the designs I'm creating.
How can we improve George's journey?
And the business' bottom line?
Business Goal 1
Expanding to new customers and market reach
Cohesive stories that lead directly to website leads
Business Goal 2
Spread information about the quality of our products and how you can customize them
Providing past projects and case studies to build credibility
Business Goal 3
Improve the customer satisfaction by streamlining order process
Having all the options a user could want right in front of them and providing contact forms
Business Goal 4
Build meaningful collaborations and partnerships with brands we respect
Providing proof and certifications through the manufacturers we work with
So what features were needed?
With an understanding of our user's pain points related to the current system, and the main business goals we want to achieve. It's time to start mapping out the features I'd like to implement into the new system.
03 Design
Breaking it down
With ongoing projects like these, it's impossible to show the true scope of the amount of ideation that goes into these projects. The examples below are just a quick overview of a select few of the pages. There's no such thing as a design that doesn't need iterations, updates, feedback, improvements, etc.
Landing
Industry
Industry
A&D Portal
04 Final UI
Visit Live Site
05 Measuring Success
Identifying our goals
Completing my goals in a project is important because it ensures the project truly addresses user needs, resulting in a more satisfying and effective experience.
Promoted the quality of our storage systems
Introduced new information and photography of our products
Improved customer satisfaction and communication
Provided new ways for customers to reach out to us
Created tools to help get us more involved in the community
Developed an A&D page for designers to further their education
06 Next Steps
Where are we today?
DSS has faced challenges in establishing its footing in the market. Recently, efforts have been made to enhance the content on our industry pages to build greater credibility for the brand. To attract more leads, we will focus on SEO strategies in the near future. This will involve updating the About page, introducing more case studies to provide backlinks, optimizing images with appropriate alt tags, and other SEO best practices.
Thank you for reaching out! I'll be in touch shortly!
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