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01 Research02 Define03 Design04 Final UI05 Measuring Success06 Next Steps
Furniture Manufacturer's Representative focused on the human experience.
Visit Live Site
Background
What is it like trying to share the same experience they present in-person also in their online presence? That's the question I ask myself as I work on this project. Through immersive imagery, interactions, and a user-flow that takes users to their specified needs. How am I able to help people find the solutions to improve their spaces.
Challenges
The challenge for this one is creating a connection with our clients from before a project is started to years after we complete a space. How do we maintain a close contact like that?
What I Accomplished
  • Identified exactly what clients gravitate to when looking to renovate or construct new spaces
  • Designed and implemented client-platforms that keep us in close proximity with our clients post project
  • Designed and implemented more ways to demonstrate our capabilities from past projects
Type
Product Design
Role
Research, UI/UX Design, Illustration, Animation, Development
01 Research
Where are we today?
The first step in redesigning the website when I first joined was doing a deep dive and laying out the user flow of the current system. I sat with the team to better understand the industry and what our users are more interested. As well as, all of the different things that Corbett offered. With all of this I aimed to uncover what was working and what wasn't.
What our users said
"Detailed guides and interactive rooms would make it much easier and stress-free."
"I wish it was easier to know what type of spaces you guys cater towards"
"It's a tough time trying to find where I should be looking for my organization"
"Is my space too small for you guys to take me on as a client?"
Analysing the current system
Spaces for inspiration
Users come into here and aren't too sure about where to go and how to interact with the floorplan on the side. There's a lot of cards that make it hard to navigate through.
Industry pages
A lot of grids in here are unstructured and make it hard for the user to take in. There's an inconsistency with the space visualization pages as well. So finding ways to make them more consistent was a goal of mine.
Okay, what was the business saying?
Business Goal 1
"How do we boost client satisfaction?"
Business Goal 2
"We want to create a long standing relationship with our clients."
Business Goal 3
"The more they're able to understand what they want in their space, the easier it is for us to help."
Business Goal 4
"We want our mission to be helping people, how do we come off like we don't want to sell something?"
Key Takeaways
The Users...
Are pained by not knowing the specific things we offer by switching between pages and dysfunctional call-to-actions.
The Business...
Wants an experience that builds strong relationships with clients, attracting new ones, and preventing turnover.
Key Ideas
Cohesive
Visualized
Human-Centered
Delightful
Functional
02 Define
Meet the Super Intendent!
When designing, especially before starting to implement my solutions, it helps me really get into the user's mindset by creating personas. Having the ability to bounce ideas off of list of preferences, needs, and frustrations have elevated my understand for the designs I'm creating.
How can we improve Sarah's journey?
And the business' bottom line?
Business Goal 1
"How do we boost client satisfaction?"
Adding a clear direction for them to get inspired and reach out to us
Business Goal 2
"We want to create a long standing relationship with our clients."
Creating a platform that is private to only them where they can see projects we've completed for them
Business Goal 3
"The more they're able to understand what they want in their space, the easier it is for us to help."
Adding furniture callouts in the floorplans to help visualize our space solutions
Business Goal 4
"We want our mission to be helping people, how do we come off like we don't want to sell something?"
Keeping everything easy to find and not being pushy about making them reach out to us
So what features were needed?
With an understanding of our user's pain points related to the current system, and the main business goals we want to achieve. It's time to start mapping out the features I'd like to implement into the new system.
03 Design
Breaking it down
With ongoing projects like these, it's impossible to show the true scope of the amount of ideation that goes into these projects. The examples below are just a quick overview of a select few of the pages. There's no such thing as a design that doesn't need iterations, updates, feedback, improvements, etc.
Home
Spaces
Industries
Case Studies
04 Final UI
Visit Live Site
05 Measuring Success
Identifying our goals
Completing my goals in a project is important because it ensures the project truly addresses user needs, resulting in a more satisfying and effective experience.
Boosting client satisfaction
Designs focused on interactions and have a higher level of visual interest make the site more enjoyable to use.
Formed deeper connections with our clients
Creating custom portals for the client let's them keep a record of projects past and potential.
Helped clients understand what's trending in the industry
Creating floorplans and displaying our work in beautiful ways continue to inspire our clients and their spaces.
06 Next Steps
Where are we today?
This project is currently in a dynamic state of continuous improvement. I am working on evolving the website to become even more immersive, with workflows tailored specifically to the industry of our users, ensuring content is streamlined and distractions are minimized. In light of recent changes to Google's search algorithm, which now prioritizes mobile designs, I have adopted a mobile-first approach for the redesign.
Thank you for reaching out! I'll be in touch shortly!
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